Controversial Newsletter for Expats & Nomads

Controversial Newsletter for Expats & Nomads

Cultural Shock 101: The Invisible Class System of Latin America

And Where Foreigners Adapt, Fit, and possible Thrive

BowTied Passport's avatar
BowTied Passport
Dec 12, 2025
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The Casta System

This is a hypothetical essay. It’s my opinion based on observation, conversations, and pattern recognition. I’m not claiming this is “proven,” or that it applies equally everywhere, or that every person participates in it consciously. If you disagree, that’s not only allowed, it’s the point. This is an attempt to name something that a lot of foreigners feel but can’t describe.

When people move to Latin America, especially if they’re coming from the U.S., Canada, or parts of Europe, they usually arrive with a sort of mental relief. They think they’re stepping out of the Western race conversation.

The American version of it feels exhausting, moralized, and permanently online, so the idea of landing somewhere “warmer,” “simpler,” and “more mixed” feels clean. There’s a common myth foreigners tell themselves: everyone here is mestizo, the country is mixed, so the harsh lines don’t exist. People might be poor, sure, but that’s economics. Racism, in the American sense, doesn’t arise neatly, so maybe it isn’t the central organizing force.

And for a while, that story seems true, mostly because the first phase of expat life is a honeymoon where you are treated as an outsider. You get curiosity points. You could also call it the “tourist glow,” even if you’re not a tourist. People ask where you’re from, they listen to your accent, they laugh at your mistakes, they invite you places.

That’s why so many foreigners mistake friendliness for equality.

Eventually, you know notice differencee with how the locals treat each other. It’s subtle enough that you can typically ignore it. You’ll notice that some people move through the city like it was built for them, and others move through it like they’re borrowing space. You’ll see how certain first and last names make differences before money does. You can see how “class” doesn’t equal income. Instead class is a posture, a tone, a type of Spanish, a type of face, a type of neighborhood, a type of school, a type of family story.

Latin America doesn’t need ideology to maintain hierarchy.

Here’s my hypothesis: The region never escaped its colonial class system, it just stopped calling it that. The formal categories were abolished, the legal caste charts were buried, and the national myth shifted toward unity and mestizaje, but the preferences and mental shortcuts of the locals still exist and became polite. I believe foreigners don’t see this as often because because they often interact with multiple classes of people during their day, and those people also know that you don’t understand their class system so it gives them a place to pretend it doesn’t exist.

But Latin America is also often allergic to frank statements said out loud. It prefers implication where social heirachy can be enforced, but not spoken of.

The colonial period is what comes into place here. I am not a history lecture, but because colonialism mixed the populations, it also organized them. The Spanish and Portuguese empires weren’t only extracting resources; they were building a social order where lineage, phenotype, and proximity to European identity correlated with legal rights and social legitimacy. They didn’t expect their colonies to eventually gain independence.

The categories:
peninsular, criollo, mestizo, mulato, indígena, negro, determined who could be treated as “respectable.” After independence, rthe hierarchy seeped into the culture.

Another reasons this is so confusing for foreigners is that Latin America is genuinely mixed and creates plausible deniability. In societies where people come in a wide range of shades and features, it becomes easy to claim, honestly, that “we’re all mixed,” and therefore racism is not the issue. .

I see it in the compliments and casual language. If you spend time in Mexico, you’ll hear “güero” function like a social upgrade. Whereas calling someone “moreno” can be used to poke at someone. Some people are “taking back” the term indio and prieto, but historically its been used more derogatory.
At the same time, the people who deny colorism most aggressively are often the ones who benefit.

The next layer is class, but not class as foreigners usually define it. In America, class tends to be talked about as income, education, and occupation. In Latin America, it’s often family origin. Not purely as if your parents were rich, but whether your family belongs to a known network, whether your surname rings a bell, whether your lineage fits the aesthetic and cultural template of “good family.”

That’s why expats will sometimes witness a paradox that confuses them: someone who is objectively well off is still treated as “not quite one of us,” You can see this easily in more well off areas like polanco, Where even amongst “Fresas” there’s a class system of style, and how long your family has been well off.

Mexican Subculture - The Fresa

BowTied Passport
·
December 10, 2023
Mexican Subculture - The Fresa

Expanding on my previous article on Buchonas, let’s continue on to Fresas.

Read full story


And to be frank, phenotype is often as a shortcut for who is who. This is not to say lighter mexicans are rich or darker ones poor. It’s just that the the aesthetic profile of the elite tends to skew lighter, and the aesthetic profile of the working class tends to skew darker. People often try to dress themselves in a way to signal high class in a way which Americans have slowly moved away from.

Why are we like this? I've never seen a show where the characters are  brown-skinned, they're always blond. We complain about racism in the US and  we're the same. : r/mexico

Local media also reinforces this. Telenovelas, advertising, fashion, politics are usualy presented with a consistent preference for European features. Sure, this is not uniquely a Latin American thing, but the contradiction produces a strange psychological effect. Foreign Media usually present as the the average population.

It lets local society enforce an aesthetic hierarchy while publicly denying that it’s doing so. If you call it out it, you become the annoying foreigner importing “American identity politics,”.

Mexican Subcultures - The Buchona

BowTied Passport
·
April 27, 2023
Mexican Subcultures - The Buchona

The term "Buchona" came out of the Mexican state of Sinaloa, where it was used to describe the flashy, flamboyant girlfriends of a new breed of narco. These guys were known as "buchón" or "buchones" - real macho types…

Read full story

But Why call this “cultural shock”? Foreigners often think they’re entering a more relaxed and equal social environment, sometimes discover that a lot of opportunityespecially in dating, business, ect. You can brute force their way through with “merit” and “directness,” because foreigners live outside the system. But some linits exist.

Many can live for years and never notice this if they stay inside an expat bubble or inside a tourist lifestyle. But once you start trying to integrate deeper, you may eventually run into it. Not always towards you, but how you integrate the friend groups you inevitably have.

But how do you overcome this…

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