Leveraging a Venture Capital Firm to Hit Sales Quotas
This post is designed for both Hunters, responsible for acquiring new logos, and Farmers, managing extensive lists of companies, many of which can become unresponsive. Whether you're an Account Executive, Sales or Business Development Representative, a team lead, or a manager, this information will be valuable if you frequently work with startups or companies backed by venture capital.
In today's landscape, where Crypto/Blockchain holds prominence, I'll use this segment as an illustrative example.
Before you try this out, here are the products that I frequently use for this task
Apollo (Chrome Extension)
Step 1: Identify a Company in Your Portfolio
Ideally, focus on a company that not only belongs to your portfolio but also has a published Case Study available on your company's website.
By following these steps and utilizing the mentioned tools, you can refine your approach and maximize outreach effectiveness…